Founder
Meet Our Founder
Three decades of expertise in fine wine investment, built on relationships, knowledge, and an unwavering commitment to client success.
30+ Years
Industry Experience
£20M+
Portfolio Value Managed
300+
Satisfied Clients
67%
Close Rate
“In fine wine investment, trust is important. IWI has been created with a vision of safety and profitability for our clients Investments. Experience isn’t just built on marketing—it’s built on in my case, with knowledge going back 30 years where during that time I have delivered results for many clients that have been awarded with significant capital returns.”
My journey into fine wine began in the mid-1990s, working with one of London’s most active Bordeaux Wine Investment brokers.
Those formative years taught me the fundamentals: provenance matters, relationships are currency, and patience yields rewards.
Over three decades, I’ve witnessed the transformation of fine wine from a niche collector’s market into a sophisticated alternative investment class.
I’ve navigated bull markets and corrections, adapted to Asian demand surges, and helped clients build portfolios that have consistently outperformed traditional assets.
What sets me apart isn’t just market knowledge—it’s the relationships I’ve cultivated. On occasion, I have received direct access to château allocations, preferential pricing from merchants and traders/brokers that I’ve worked with for decades and a network of private collectors and auction specialists that facilitates optimal entry and exit strategies.
My approach is straightforward: I only recommend wines I would invest in myself. Every portfolio is constructed with the same care I apply to my own holdings. This personal investment in client success has resulted in an 67% close rate from qualified leads—through demonstrable expertise
and trustworthy advice.
Chris Theodore
Areas of Expertise
- Bordeaux first growth allocation and vintage selection
- Burgundy grand cru market dynamics and pricing
- En primeur campaign participation and strategy
- Auction house relationships (Christie's, Sotheby's)
- Private collector network development
- Provenance authentication and verification
- Portfolio construction and risk management
- Exit strategy facilitation and negotiation
Investment Philosophy
Quality Over Quantity
Focus exclusively on investment-grade wines with proven appreciation potential and established secondary markets.
Long-Term Perspective
Patient capital deployment with 5-10 year horizons, allowing wines to reach optimal maturity and market appreciation.
Relationship-Driven
Leveraging decades of industry relationships to secure allocations and pricing unavailable through retail channels.
Ready to Build Your Portfolio?
Schedule a consultation to discuss your investment objectives and learn how three decades of expertise can work for you.
