Skip to content Skip to footer

Founder

Meet Our Founder

Three decades of expertise in fine wine investment, built on relationships, knowledge, and an unwavering commitment to client success.

30+ Years

Industry Experience

Three decades navigating fine wine markets across multiple cycles

£20M+

Portfolio Value Managed

Three decades navigating fine wine markets across multiple cycles

300+

Satisfied Clients

Built lasting relationships with investors worldwide

67%

Close Rate

Industry-leading conversion through expertise and trust

“In fine wine investment, trust is important. IWI has been created with a vision of safety and profitability for our clients Investments. Experience isn’t just built on marketing—it’s built on in my case, with knowledge going back 30 years where during that time I have delivered results for many clients that have been awarded with significant capital returns.”

My journey into fine wine began in the mid-1990s, working with one of London’s most active Bordeaux Wine Investment brokers.

Those formative years taught me the fundamentals: provenance matters, relationships are currency, and patience yields rewards.

Over three decades, I’ve witnessed the transformation of fine wine from a niche collector’s market into a sophisticated alternative investment class.

I’ve navigated bull markets and corrections, adapted to Asian demand surges, and helped clients build portfolios that have consistently outperformed traditional assets.

What sets me apart isn’t just market knowledge—it’s the relationships I’ve cultivated. On occasion, I have received direct access to château allocations, preferential pricing from merchants and traders/brokers that I’ve worked with for decades and a network of private collectors and auction specialists that facilitates optimal entry and exit strategies.

My approach is straightforward: I only recommend wines I would invest in myself. Every portfolio is constructed with the same care I apply to my own holdings. This personal investment in client success has resulted in an 67% close rate from qualified leads—through demonstrable expertise
and trustworthy advice.

 
— Yours Sincerely
Chris Theodore
 

Areas of Expertise

Investment Philosophy

Quality Over Quantity

Focus exclusively on investment-grade wines with proven appreciation potential and established secondary markets.

Long-Term Perspective

Patient capital deployment with 5-10 year horizons, allowing wines to reach optimal maturity and market appreciation.

Relationship-Driven

Leveraging decades of industry relationships to secure allocations and pricing unavailable through retail channels.

Ready to Build Your Portfolio?

Schedule a consultation to discuss your investment objectives and learn how three decades of expertise can work for you.